Most major events talk about equality, diversity and inclusion. Far fewer deliver on it.
The cost? Missed audiences and untapped talent. The benefit of getting it right? Broader engagement, stronger community support, and events that genuinely drive social change.
Professor David McGillivray and Professor Gayle McPherson from the University of the West of Scotland cut through the complexity in their latest article with Trivandi Academy.
It breaks down exactly how to move from aspiration to action, using real examples from the UCI Cycling World Championships Glasgow 2023, where integrated para and non-disabled competitions sold out venues and created excitement across new audiences.
The result? 10 practical principles and a playbook for making events that genuinely work for everyone.