Services
Venues and
Destinations
Maximising Your Experiential and Commercial Potential
We work across major stadia, leisure, transportation and cultural destinations. Our experiential design studio of architectural, brand and graphic designers work hand-in glove with our strategists, commercial advisors and project managers to optimise each project’s experiential and commercial potential.
Our services include venue and destination advisory, research, design, operational review, project management, delivery, and look, signage and wayfinding.
We also provide specialist major event overlay capabilities, seamlessly bridging the gap between permanent venue planning and temporary infrastructure. From early scope definition and technical coordination to procurement, live site integration, and final reinstatement, we ensure temporary event environments are fit-for-purpose, cost-effective, and operationally ready.
Examples of our work include the award-winning Holte End concourse at Aston Villa FC Stadium, the transformation of the guest experience at the Pyramids of Giza, the conversion of sites into Games-ready venues for the Glasgow 2026 Commonwealth Games, and creating an integrated digital and physical wayfinding scheme for Gatwick Airport.
Example problems we help you solve:
What are your commercial and social objectives?
Is the vision for your venue or destination feasible?
Who are your key stakeholders and what is the best way to integrate them?
Who are the right operators for your requirements and what is the best way to procure and manage them?
How do you create a robust design brief that considers all factors from every lens?
What are the human behaviours and crowd dynamics that should inform your end-to-end guest experience?
What are the opportunities at sports stadia for enhanced fan experiences, non-match day activation, seating bowl improvements, accessibility and more?
How do you transform existing venues and vacant sites into fit-for-purpose and event-ready spaces?
How do you ensure overlay strategy is delivered through all phases, from strategic definition through to delivery integration, readiness and close-out?
How do you project manage and assure delivery on time and on budget?
How do you assess and benchmark the performance of your venue?
Our Core Services for Venues and Destinations
Strategy & Vision
Stakeholder Identification & Engagement
Market Analysis & Needs Assessment
Feasibility Studies & Business Cases
Economic & Social Impact Assessment Frameworks
Commercial Strategy
Operating Model and Procurement
Impact and Assessment Frameworks
User, Operational & Venue Research
Guest Experience Strategy and Journey Mapping
Wayfinding Strategy
Design
Venue Masterplanning
Venue & Infrastructure Planning
Sports Architecture
Design Brief Development
Design Management
Look & Wayfinding Design
Design Guidelines & Kit of Parts
Sign Schedules & Location Plans
Production Ready Artwork
Technical Design & Material Specifications
Project Design
Design Feasibility
Interior, Brand and Content Design
Design Assurance
Budget Forecasting
Delivery & Operations
Cost Assurance
Construction Project Management
Programme Management
Development Management
Contract Administration
Client Rep and Assurance
Quality Assurance
Operations Assurance
Contractor Procurement
Stakeholder Engagement
Operational Planning & Readiness
Procurement & Contracting
Operator Assessment
Design Guardianship & Implementation Support
Overlay
Overlay Delivery Strategy
Scope Definition & Mapping
Feasibility & Option Testing
Temporary Infrastructure Strategy
Concept Design & Functional Planning
Technical Overlay Coordination
Commercial Structuring & Procurement
Regulatory Approvals & Permits
Site Integration & Readiness
Decommissioning & Reinstatement
Transition & Legacy Delivery
Legacy & Learnings
Venue Performance Benchmarking & Assessment
Handover Management
