George Georgiou

Strategy & Commercial Advisory

Experience

Strategy, program and transformation leader with 17 years’ experience supporting C-suite teams across global sport and consulting. Expert in translating strategy into funded, governed portfolios and building enterprise PMOs that drive disciplined execution. Known for aligning complex stakeholders, optimising cost and value at scale, and guiding senior decision-making in high-profile environments. Career highlights include overseeing The Football Association’s full investment portfolio, delivering significant COVID-era savings, and strengthening the commercial performance of Wembley Stadium.

Career Highlight

Seeing the Lionesses win a home tournament at EURO 2022 in a sold out Wembley Stadium.

Personal Best

Playing football at Wembley Stadium and managing to successfully complete some passes to their intended targets!

Projects - Others

Wembley Stadium Commercialisation • FIFA World Cup 2022 Coordination • EURO 2020 & 2022 Coordination • The FA Council Governance Reform • NEOM Sport Destination Strategies • NEOM FIFA World Cup 2034 Planning • NEOM Esports Strategy • NEOM Sport Strategy Development