Guest Experience
London 2012 Wayfinding
– Olympic & Paralympic Games Kit of Parts
أوروبا
ABOUT
London 2012 was likely the biggest event the United Kingdom has held. As such and given the geographical and operational complexities of such a huge project, the development of a wayfinding strategy, that understood the varying, and often conflicting requirements of the many different client groups was needed.
SERVICES
- Multi Venue Audit
- User Profiling
- Journey Mapping
- Wayfinding Strategy
- Kits of Parts Design
- Pictogram Design
- Mapping Design
- Installation Oversight
- Change Over
THE CHALLENGE
Working on a global sporting event like London 2012 was both challenging and educational. The approach and lessons learned are transferable to projects big or small. Careful consideration for end user and venue research, and simulated journey mapping for front of house and back of house client types, manifests in validated design solutions that provide a better guest experience.
THE SOLUTION
Working with LOCOG, Trivandi’s Director of Guest Experience (Chris Girling) was responsible for the creation and delivery of the London 2012 wayfinding strategy, as well as the kit of parts design for all competition and none-competition venues. Strategic consideration was made to accommodate a 620-acre campus; including nine competition venues, the media centre (91,000 sqm), the athlete’s village (for 24,000 athletes) and the common domain.
The kit of parts allowed for the consistent roll-out of assets across all venue types, whilst ensuring a holistic approach was adopted that tied together physical and digital products, including the 2012 website.
THE RESULT
As with most events of this scale and complexity, London 2012 required an all-inclusive environment. Developing an experience that meets the needs of everyone, regardless of background or ability is the ultimate aim but hard to achieve. By utilising in-depth front-end research, combined with journey mapping, a user centric wayfindng system was developed, weaving together physical and digital touch points, including ticketing and transport planners, as well as the last mile designed in conjunction with TFL. This created a holistic end to end journey experience, that aesthetically aligned with the Look of the games, creating a unified brand language that was distinctive and ownable.
